It's time shopping
met your standards.
No more endless scrolling. Get vibe-matched to fashion products across any online retailer using our live inventory filter tool, The Style Pull.
Every fashion brand has thousands of options.
You only need the right ones.
Modern fashion has infinite product and zero intelligence. No platform knows your body, your occasion, or your taste, and no one is editing the noise down to what actually works for you. We do exactly that.
Open to any retailer, run the Style Pull, and get a curated edit in seconds.
Each pull is scored across your Style DNA — a personal style profile of your unique aesthetic, lifestyle, fit preferences, and more.
The extension works on any retailer you already shop. If you can browse it, you can pull from it.
An auto-curated edit of
the relevant few.
Visit any retailer
Open any category page on any retailer you already shop — no setup or integration needed.
Fire the Style Pull
Click the extension and Elara scans the live page inventory in real time.
Personalized to you
Results are personalized against your preferences, context, and overall Style DNA.
Refine and save
Keep what you love, toss what you don't. Save items to your personal boards or lock in a complete Style Edit to return to later.
Shape the catalog
Saved pulls feed the Community Catalog, a feed of member-contributed items auto-personalized to your Style DNA.
Stop scrolling and begin pulling.
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Unlimited Style Pulls per month
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Full community catalog access
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Basic filters (occasion, vibe, budget, & size)
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Personal Style DNA profile
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Save up to 10 Style Edits to your account
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Unlimited Style Pulls per month
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Full community catalog access
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Advanced filters (climate, fit and fabric preferences, & more)
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Unlimited Style Edits saved to your account
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Expanded Style DNA memory
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Unlimited pulls across client accounts
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Multi-brand pull tools
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Advanced catalog curation tools
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Commission on curated edits
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Public stylist profile & client board sharing
Scan any retailer.
Get your edit in 60 seconds.
You set the standard.
Elara holds it.
Elara is your helpful fashion concierge who vibe-matches you to products like no filter or algorithm can. Her three core components make it possible.
Style DNA
Intelligence Layer
Style Pull & In-Platform Tools
Elara uses your Style DNA — a personalized map of your aesthetic built from your preferences, sizes, and style signals. This memory makes it easier to identify ideal fashion items and curate a Style Edit that actually fits you.
Elara uses research, filtering logic, and deep multi-layered judgement to place reason behind every fashion discovery. She automates your request by interpreting it, considering the context, adapting to nuance, and finally deciding — the right results.
Elara works through the Style Pull browser extension and other in-platform tools to deepen her understanding of what you actually respond to. Every action sharpens future recommendations so they reflect your real taste, not just your settings.
"I take my shopping seriously. I know my taste, what looks good on me, and exactly which brands I trust, but knowing that has never made finding the right thing any faster. That gap is what led me to build Coda Edition, a taste-driven intelligence platform built to get people out of the looking phase and into the finding phase."
From the Edit
The Style Pull Waitlist Is Now Open
There's a specific kind of frustration that comes from spending an hour looking for a blazer online, scrolling through 300 items, and closing the tab with nothing. We set out to fix that.
Read the post