The Style Pull Waitlist Is Now Open

There's a specific kind of frustration that comes from spending an hour on Net-a-Porter looking for a blazer, scrolling through 300 items, and closing the tab with nothing. The Style Pull waitlist opened on June 23rd, and that's the problem we set out to fix.

We've been building the thing we couldn't find anywhere else. Now we want the people who get it in early, before this opens up to everyone.

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What is The Style Pull?

It's a Chrome extension that filters live retailer inventory in real time. Your Style DNA is a personal profile of your unique aesthetic, lifestyle, and fit preferences. Your Style Pull filters set the context for each session: occasion, vibe, size, and budget. Put them together and Elara surfaces only what actually fits you, on whatever page you're already on.

Here's how it actually works. You open any category page on any retailer you already shop. Fire the extension. Elara, our AI fashion concierge, scans whatever's live on that page and surfaces only what fits you. Nothing sponsored. No editorial override from a team that doesn't know your size. Your standard, applied to their stock.

You're not browsing a curated feed someone else put together. You're running your filter on the live web, on Net-a-Porter or SSENSE or Nordstrom, wherever you already shop. The prices are live. The inventory is real. And the whole thing is yours.

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Why a waitlist?

The Style Pull is still in development and we're not in a rush to blast it out to everyone at once. We want the first members to have real influence over what it becomes, not just an invite email when it's done.

Style DNA is personal. Getting it calibrated means working with members who can tell the difference between something that fits their aesthetic and something that just fits the size chart. You can't get that kind of feedback from a mass launch where 50,000 people sign up and 3,000 actually use it. We'd rather start with fewer people who care more.

Your place in the queue is set when you sign up. Earlier is earlier.

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What early members get

• You're first in when the beta opens. Queue position is based on when you joined, so earlier is better.
• Style DNA onboarding before the extension goes live. So when you run your first pull, it's already calibrated to you, not starting from scratch.
• A direct line in on the product. Retailer integrations, filter logic, how Elara reasons about your style. We'll actually be reading what you send.
• Charter member status. Founding members are recognised differently inside the platform. We won't forget who showed up early.
• Early access to the Community Catalog, a feed of member-contributed pulls personalised to your own Style DNA. Think of it as a discovery layer built by people with actual taste.

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How to join

There's no application and no referral system. Just your email.

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We're building something we'd use ourselves. A filter that works on the web you're already on, respects your actual taste, and gets smarter the more you use it. It's not finished yet. But the people who get in now will have a hand in shaping what it becomes.

If that sounds like it was built for you, this is the time to get in.